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A Hybrid Jewellery Business
- by Lilywho Ltd
How Lilywho Works as a Hybrid Brand
Lilywho is part of a growing shift in how people shop. We’re not a high street store, and we’re not just an online business either. Instead, we work as a hybrid brand, a model built around modern life, not outdated retail systems.
A hybrid business blends the convenience of online access with the personal service of in-person interaction. For us, that means offering private appointments at our Co Louth based office, flexible online consultations, and in many cases one of our team, coming to meet clients where it suits them best. It’s not about fitting people into rigid opening hours, It’s about working in a way that suits modern busy lifestyles.
A big part of our hybrid approach is how we communicate with clients through WhatsApp, Tiktok and Instagram. These platforms let us stay connected in real time, whether you want to share inspiration photos, ask questions, or review design drafts. It’s an easy, informal way to collaborate without needing to be in the same place. Clients appreciate being able to send a quick message or voice notes whenever it suits them. We respond promptly with expert advice, and updates. This direct communication is without pressure and removes unnecessary delays.
More and more people want to buy from brands they trust, without shop floor pressure. They want expert guidance, honest answers, and the freedom to take their time whether that’s through a message, a phone call, or a relaxed face to face meeting. Lilywho's hybrid structure allows for all of this. It gives clients direct access to skilled jewellers, not sales people.
This model also means we can keep our focus where it should be: on quality, service, and custom design. While we do have a large selection of Jewellery available to order online or in Lilywho HQ, it represents just a small portion of what we do. The majority of our work is bespoke Jewellery, created in direct collaboration with clients.
By removing the overheads of a full time retail space, we’re able to offer more competitive pricing without compromising on quality. We work with clients across Ireland and beyond. We regularly speak with customers through video calls or WhatsApp, sharing ideas, sketches, cad drawings, and stone options before anything is ever made. And for those who prefer in person service, we offer private appointments or mobile visits when needed. It’s modern, efficient, and personal, everything traditional retail often isn’t.
In short, Lilywho’s hybrid model puts the client in control. It respects your time, your ideas, and your need for flexibility. Whether you're designing a bespoke Diamond Ring or a Diamond Tennis bracelet or simply want to explore your options, we’re here online, in person, or somewhere in between, ready to help.
Love Lily x
